BMW has gotten back into the short-film business to promote the new Tiger Edition M3. The German automaker has a long history of turning out incredibly intricate promotions for its products, and we’re still absolutely hooked on The Hire series starring Clive Owen and a bevy of other big-name actors. The company knows how to flip all the right cinematic switches, and it has applied that knowledge to the first advertisement for the feline-themed M3.
As we find out in the film, the Tiger Edition isn’t made in honor of any old Bengal or Siberian tiger – oh no. BMW crafted its Great Pumpkin 3 Series after the meanest of all the big kitties; the Saber Tooth
Read more to watch the video for yourself. Be warned, it isn’t for the feint hearted.